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Endorsing chic

entertainment Updated: Aug 07, 2011 01:50 IST

Hollywood star Demi Moore is following in the footsteps of other high-profile celebs. The 48-year-old has become the new face of apparel brand, Ann Taylor. She shot an advertising campaign for the brand’s forthcoming campaign on a rooftop of Rockefeller Centre Gardens in New York, contactmusic reported. “They understand what women need today to be confident and successful. The new fall collection is chic, comfortable and as diverse as the lives we lead,” she said.