The first trailer of Sanjay Leela Bhansali's Saawariya is just out and it has already generated a lot of hype. The director is
overwhelmed but scared too.
"I'm overwhelmed! I'm now growing aware of how much people expect from Saawariya. Just a one-minute-30-second trailer has evoked tremendous reactions," Sanjay told IANS.
The mood of Saawariya is being compared to Raj Kapoor's Awara, Kieslowski's Blue, Baz Luhrman's Moulin Rouge and Tim Robbins' Batman.
Excerpts of an interview:
What has the buzz been like for the trailer?
I'm overwhelmed! I'm now growing aware of how much people expect from Saawariya. Just a one-minute-30-second trailer has evoked tremendous reactions.
Some people have compared Saawariya to a Broadway musical?
They've responded to the colours, costumes and music. People are analysing every shot and frame in the trailer. It makes me doubly aware of what people are expecting from Saawariya after my Black, which was a completely different non-musical genre.
A record 1,450 copies of the Saawariya trailer were released.
It was a decision taken by Uday Singh, Gareth Wigan and the entire team at Sony Pictures. I don't quite follow their marketing wizardry. But I do know they're giving Saawariya a unique marketing spin. Since this is their first Bollywood production carrying that legendary Columbia-Tristar logo. Before my film started, I was aware of the responsibility on my shoulder.
<b1>Ranbir and Sonam have a large legacy to uphold. Was that big responsibility for you?
Ranbir belongs to the first family of Hindi cinema. He has his great-grandfather Prithviraj Kapoor, grandfather Raj Kapoor and father Rishi Kapoor's legacy to live up to. Somewhere, the audience is still hugely enamoured of Raj Kapoor's cinema.
As filmmakers, Raj saab and his amazing music influence many generations of us. Then Ranbir is also the son of two star actors, Rishi and Neetu Kapoor, while Sonam has her father Anil Kapoor's name behind her. So, yes, the expectations are high.
The response to Ranbir and Sonam in the trailer is unbelievable!
I agree. People find Sonam beautiful. I feel she is a vintage combination of Waheeda Rehmanji and Rekhaji. She has that poetic quality. Ranbir brings the best of his grandfather and his father in his personality.
Audiences of all ages have warmed up to the two of them, although they neither act nor dress like the average metro-centric dude, and although we haven't shown their faces in the trailer.
People have compared the mood of Saawariya trailer to Raj Kapoor's Awara, Kieslowski's Blue, Baz Luhrman's Moulin Rouge and Tim Robbins' Batman?
These are among my favourite filmmakers; people I've learnt the craft from and I think I've a long way to go before I reach their standards.
If my work shows glimpses of these stalwarts, then I feel somewhere I've succeeded in doing what I set out to achieve. Nevertheless, the expectations scare me.
Why, when you've always lived up to expectations?
It's a film with newcomers and a new music director Monty Sharma. A large amount of hard work has gone into creating the correct music and performances.
It doesn't matter how many successful films I've done in the past. I'll be judged afresh this time. I'm very humbled by the love they've shown to just one minute and 30 seconds of the film.
Blue seems to be the predominant colour of Saawariya?
Blue and green are the chosen colours of Saawariya. My brief to my cinematographer Ravi K Chandran was to give a surreal romantic interpretation to night time.
Most of the film is shot in the misty night light all created in the studio. Yes it's got a lot of night time romance to it. A lot of the surreal feeling also comes from Omang Kumar's art direction.
On one hand so much euphoria about the Saawariya trailer, while on the other your friend Salman Khan is undergoing a period of turmoil?
Salman is one of the finest human beings I've ever met. He's one of my dearest friends. He has done so much for me right from Khamoshi to Saawariya.
I feel so sad that Salman is going through a period of stress. But then the law has to take its own course. I just hope god gives him and his family the strength to go through this period with dignity. I'll always be there for him.