July 13, 2011 still gives Mumbaikars shivers as it marks the date the city was, once again, rattled by serial bomb blasts.
At that time, Zindagi Na Milegi Dobara (ZNMD) makers, including Farhan Akhtar, thought of doing something special for the victims, since their movie was due to release at the same time.
They decided to donate a portion of the film’s profits — collected from the evening shows of July 21 from selected cinema halls in Mumbai — to help the victims of the serial blasts. So, the team specially dedicated four shows towards the same.
Apparently, the movie had done very well at the box office, both in India and overseas, collecting over Rs 100 crore from the Indian market alone, despite the panic caused by the terror attacks that could have resulted in a box-office disaster.
Now that the revenue figures have come in, Farhan and his team collected Rs 20 lakh from the charity shows. And as promised, they are giving away 50 per cent of their earnings. Sources close to Farhan reveal that he intends to give Rs 10 lakh to the Chief Minister’s Relief Fund for bomb blast victims and Rs 10 lakh to the Mumbai police force.
Although Farhan remained unavailable for comment, the spokesperson of Excel Entertainment (Farhan and Sidhwani’s production firm) confirms: “Yes, since Farhan and Ritesh had decided to make this contribution, they didn’t forget and as soon as the breakdown of earnings came in, they immediately made the contribution.”