The Dadasaheb Phalke Academy, set up in 2000 to honour veterans in the film industry, has appealed to the fraternity to help the cause of 'Phalke Jayanti' by a single donation cheque of Rs five lakh which is exempted from income tax.
Speaking on the occasion of 139th birth anniversary of Dadasaheb Phalke, the father of Indian cinema, Academy Chairman Santosh Singh Jain on Wednesday said, "It is our duty to remember Phalke for his contributions and run the Academy for the welfare and uplift of lakhs of workers associated with this industry,".
"It is not possible to run the administration and organisation of the Phalke Jayanti celebrations on petty donations. Phalke Jayanti celebrations' expenses are a minimum of Rs five lakh," Jain said.
"The film industry, founded by Phalke, has now become known globally and filmmakers, stars and others associated with the industry are earning very well."
Jain added that the film industry owes much to Phalke for his pioneering efforts in producing his first film 'Raja Harishchandra' in 1913.