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Film’s success spurs book’s sales

entertainment Updated: Jan 13, 2009 00:49 IST
Purva Mehra
Purva Mehra
Hindustan Times
Film’s success spurs book’s sales

If you purchased a copy of Vikas Swarup’s Q and A post its launch in 2005, take heart and mark it as dear, as bookstores across the country are struggling to find copies for the book’s new audience.

Slumdog Millionaire’s victory lap at the Golden Globes has placed Swarup’s Dickensian debut novel (on which the movie is based) back on bestseller lists. “It’s been back on our top three bestseller list this past month and the demand has been huge since the buzz surrounding the film began,” said Madhu M, category head-books, Landmark.

While the mega bookstore is yet to reopen in the city (following the fire at Infiniti Mall), across the country it appears to be the one that pre-empted the surge in demand and is not relying solely on the reprint. “We anticipated this rush two or three months beforehand and made available extra copies from the publisher. Very few copies of the 1,500 we had ordered two months ago remain to be sold. We have even ordered 5,000 copies of the new edition,” Madhu said.

“We have sold 1,500 copies across India, but we haven’t had the book in stock for 21 days. We expect sales to pick up again tomorrow once the new edition hits stores,” said Sivaraman Balakrishnan, deputy manager marketing, Crossword.

According to P.M. Shenvi, manager Strand Bookstall, the book has been in constant demand since its release. “There are many enquiries everyday.”

Swarup’s second page-turner, Six Suspects is also benefiting from the movie’s inspiring win.

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