With the World Cup fever all set to grip the country starting February 19, big entertainment and lifestyle events such as film releases and fashion shows are being postponed to avoid a clash. Diehard cricket fans are even rescheduling personal events such as weddings, to make sure they don’t miss out on the action.
“Every year, the Wills Lifestyle India Fashion Week is held in March, but this time, we’re doing it from 6-10 April, as the World Cup will be on in March. India is cricket crazy and we did not want attention or business to get affected,” says Sunil Sethi, president, Fashion Design Council of India.
On the film front, while 2010 saw 21 releases in the month of March, including hits such as Atithi Tum Kab Jaoge and Love, Sex aur Dhoka, this year, the month will only see one release — Game. “We didn’t want our movie to clash with the World Cup. So, we decided to release on April 8. It will be the first big ticket release immediately after the Cup,” says Siddharth Roy Kapur of UTV Motion Pictures that has postponed Akshay-Sonam starrer Thank You for after the World Cup.
Some others have decided to release before the sporting action heats up. The much-awaited Priyanka Chopra-starrer Saat Khoon Maaf by filmmaker Vishal Bhardwaj is set to open a day before the Cup so that it gets a decent run before the crucial matches.
Even personal decisions have been affected. 25-year-old Deepak Chandok, who shifted his wedding from March to mid-April, says, “I am a diehard cricket fan. I did not want the biggest event of my life to clash with the Cup. I want my friends to enjoy both — the matches and my wedding.”