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First 3D movie from India to go global

entertainment Updated: Feb 05, 2010 20:27 IST
Jayeeta Mazumder
Jayeeta Mazumder
Hindustan Times
Highlight Story

Alpha & Omega

You were not the only one who got a headache while watching James Cameron's

Avatar

in 3D. Ken Katsumoto, who is producing a 3D movie with India's Crest Animation Studios, also admits to have had experienced one.

The executive vice president of the Lionsgate Family Entertainment, a studio in the US, laughs and says, "It's about getting adjusted to the visuals over time. I guess the regular, cheap quality 3D glasses cause irritation."

Future perfect
He asserts that animation will definitely be the future of movies. The US studio, in joint venture with the Indian Crest Animation Studio, will soon be launching a 3D stereoscopic film, Alpha & Omega, in over 5,000 screens worldwide. Katsumoto says, "A well-planned vision and joint ventures like ours will make the future of animation in India bright. In our case, the quality will determine the perception, which in turn, will determine the success."

The movie is expected to go on the floors in October, in both 2D and 3D, after doing rounds at various festivals. "We'll only screen trailers. I'm sure people will notice that India's creativity is at its peak," Katsumoto says.

AK Madhavan, CEO of Crest Animation Studios, says, "Our first 3D movie, Chhota Chetan, was limited to the Indian audience. It's time we took our talent to a global level. We are not only involved in the script and the character-making, but also the production work."

Ask him why Indians got no credit for the award winning, The Golden Compass, and he explains, "Rhythm & Hues Studios did live action here in India, but most of the pre and post production work was done in the US."

They inform that there are about 6,000 screens worldwide and there is definitely going to be an increase in the count of 3D screens in India. However, as Madhavan, clarifies, "Even though exhibitors are ready to increase the number of such screens, there also have to be equal number of stereoscopic films being made. Otherwise, they would suffer losses."

As Katsumoto points out, everybody wants to reap the benefits financially like Avatar did.