The first ever eco-friendly chewing gum that doesn''t stick to pavements after being discarded has hit British markets.
According to the Guardian, Chicza Rainforest Gum, manufactured by Consorcio Chiclero, a consortium of 56 co-operatives employing 2,000 farmers, is the world's first biodegradable gum that turns to dust within six weeks of being discarded.
It is made from the sap of the chicle tree grown in Mexico.
The new chewing gum also doesn't stick to clothes.
The non-sticky gum is believed to end the costly task of removing used gum from streets and other public surfaces in Britain, reports the Telegraph.
Clearing away discarded gum cost councils nearly 150 million pounds a year, which involves use of chemical sprays, long-handed scrapers, freezing treatments and high-pressure hot water machines.