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Ganesha goes global

That religious deity smiling at you may be ‘made in Italy’, after all! This Diwali, Indian deities like the Ganesha are getting an International touch. Read on.

entertainment Updated: Oct 23, 2010 13:13 IST
Aroma Sah

This Diwali, Indian deities like the Ganesha are getting an International touch. Many global design houses have tied up with Indian corporates to come up with unique Diwali statuettes and mementos to mark the most important festival in the Indian calendar.

"Companies have a lot of resources this year, and silver develops a connect with the festival," says Veresh Kalra of Momentz. The brand has tied up with Italian design houses such as Marcello Giorgio, Chinelli and Argenesi, and swears by their quality and craftsmanship. He adds, "Italian silver does not tarnish, while the Indian silver becomes black in just three months. Also, these internationally-crafted pieces look much more beautiful, as they are made with more precision." Because of their superior quality, Italian designs are among the favourites this year. "In Italy, there are areas that specialise in manufacturing silver products. Here, products are reasonably priced and come with a lifetime guarantee. The techniques are much better than those used in India, and that's why these Italian mini idols are a hit this season in the Indian market," says Bela Bose of Stilarte.

The corporate budget for gifts during the festive season this year varies from R5 lakh to as much as R5 crore. But firms want to spend their money on a product that is value for money, and silverware emerges as the unanimous choice, with purchases at their peak. Manufacturers of silver products are rejoicing with the burst in their business.

"Silver products are also regarded as heirloom pieces, and that's why they are much revered. Religious idols and even thoughtful little things like a kalash (religious container) for a mandir (temple) in the house are the kind of gifts that people go in for," says Bhavana Schroeder of El'Unique silverware.

"While pure silver is very expensive, it is silver-plated products and white metal that serve as a cost-efficient substitute. This year, despite sky-rocketing prices, the demand from corporates for silver-plated products has gone up by 50%, while it has gone up by 10% for pure silver products," says Deepak Whorra of Episode. For most mid cap companies, the festive budget starts at R50-60 lakh, and goes upwards. "There have been bookings for 1,200 pieces worth R8,000 each, and this is only a small part of the order. Financial services and construction companies place the biggest orders. After them are the telecom players and FMCGs,” adds Whorra.

Other diwali do-it-ups
Table talk:
Decorate your dining table with this bright and beautiful tea light, made of glass and metal. Priced at R790, it’s available at @home, Sahibabad Link Road Highway, next to Bikanerwala, Ghaziabad.

Candy, man! This candy jar has a lotus-shaped base and a crown top. Made of silver and with gold-coloured touches, this will also please the little ones at home. Priced at
R1,86,750, it can be picked from El’ unique at the Blues Clothing Company, G-13, South Extension, Part 1.

Cheery and colourful: The hand-blown glassware from Bach & Flitzroy comes in lovely designs. Priced between R799 and R4,199, it’s available at Westwood Lifestyle, 368/369, Sultanpur, MG Road.

Big Picture: The Sony television set comes in a bigger 8" LCD screen and a SVGA display, with an 800 X 600 resolution. It has 128 MB of memory and supports portable USB devices. Priced at R5,990. It’s available at leading electronic stores.

What a vase: Decorate your house with this interesting horseshoe vase. The horseshoe shape is considered lucky and auspicious. Priced at R2,999, it’s can be ordered online via www.plushplaza.com .