Actor-filmmaker Aamir Khan has said that it is the film and not the star which pulls crowds to theatres and contributing to its success at the box office.
"A big star associated with the film can manage to draw audiences for first three days. In the second week onwards, it is the film which matters," Aamir said while speaking to reporters at the DVD launch of Shonali Bose's Amu last evening.
Calling for a stop on diving cinema into art and commercial form, Aamir said his directorial venture Taare Zameen Par earned Rs 131 crore from box office.
"It was not a trade mark masala entertainer. Will you call Taare Zameen Par, an art film? It did commercial business of Rs 131 crore," he said.
When told that the film did well because he, a huge commercial mainstream actor was part of it, Aamir said if the film was bad despite his presence, it would not have succeeded. "There are several films with huge stars that have crashed at the box office," he said.
Speaking about Amu, Aamir said the subject of the film about the backdrop of the 1984 anti-Sikh riots in Delhi impressed him.
"It is a very dramatic film which values human life. Justice for wrongdoings is necessary otherwise how can we move forward as a society," he asked.
The actor said there have been incidents in the society where mankind has shown its worst face. "It is important that we accept it, ensure justice and move forward," he felt.
"It is important not only to respect life, but sensitise the society so that there is a positive impact. Amu does precisely that."
Aamir said the need of the hour is people should tell politicians not to divide them on caste and religious grounds to suit their political interests.
"Healing process is important. How can we move ahead as a society if we do not tend to the injuries of our fellow travellers?" he asked.
To a question on what would be his next film after Taare Zameen Par, Aamir replied, "I want to direct all kinds of films. My next directorial venture would be what subject excites me."
Amu director Bose said her directorial debut was released in theatres two years ago in India.
"But the censors deleted five lines pertaining to a political party and the film was given an 'A' certificate. I was asked why the young generation should see a film on an issue which is buried and long forgotten. The 1984 riots are not forgotten and the film was made out of my personal experiences as I actively worked in relief camps in Delhi during that period," she said.
According to her, an 'A' certificate film cannot be shown on television and hence she decided to bring out the DVD version.
"The DVD will have the uncut version and will have option of two language tracks - the original where four languages (Bengali, Hindi, English and Punjabi) is used and the dubbed Hindi version," she said.