Filmmaker Guy Ritchie calls his ex-wife Queen of Pop Madonna 'IT', if his pals are to be believed.
According to friends, the British director started making jibes at the Material Girl hitmaker even before their divorce.
"Guy will say, ''Oh, It's in a bad mood today''," the Sun quoted a pal, as saying.
"Even towards the end of their marriage, he would call her It. He told people, ''We can't make It angry''.
"There is absolutely no love lost between them," the pal added.
Ritchie and the 50-year-old singer got divorced last year but are embroiled in a custody fight over sons Rocco, eight, and David Banda, three.
Ritchie wants to raise the kids in Britain, while Madonna says they should be in New York.
A US court hearing, open to the public, is scheduled next month.
Madonna has enrolled the kids in a New York school after winning temporary residency while Ritchie, filming Sherlock Holmes, is looking for a local pad.