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Guzzling in joy

Delhi pubs report record beer sales on the night of the India-Pakistan match.

entertainment Updated: Apr 01, 2011 12:42 IST
Vaishali Bhambri

As India fought its way into the World Cup finals in a thrilling match against Pakistan on Wednesday night, Delhi got high and how! The city downed almost 2.5 lakh litres of beer in one night alone, say pub owners across the Capital.

“We had about 200 people in the bar and it was completely maddening. Everyone wanted beer, and we sold about 500 litres of it by the end of the night,” says Saurabh Khanijo of Kylin Premier. According to estimates, the 500 odd pubs in the Delhi/NCR region saw similar sales. “During the Indo-Pak match we twice as much beer than on other match nights,” says Sunil Tickoo of Qba, Connaught Place.

“Beer is a sports lover’s drink, so the consumption escalates during an exciting match. We must have sold 300 litres at least,” says Pradeep Gidwani of the Beer Café in Vasant Kunj.

For most, the match was a windfall in terms of business. “During other matches, we sold about 400 pints of beer, but on Wednesday night, over 800 pints were consumed. It was an incredible night, both for business and for cricket,” says Narender Sharma of Buzz in Saket.

1 Cafe Lounge in Connaught Place, too, had a big night. “We sold about 1,000 big bottles. That’s 750 litres consumed in one night alone. It’s never been like this, not even during the IPL or the FIFA World Cup,” says Akshaye Anand of the bar.

It wasn’t just pubs that saw record sales, even local thekhas say they were all sold out by afternoon. “We usually sell about 1,000 to 1,200 bottles per day, but that day, we sold 2,000 plus bottles,” says the owner of a wine and beer shop near IIT.

“Between me and my nine friends, we finished off 26 bottles of beer. Who keeps a tab on drinking when your country is playing so damn well,” says Ajay Nair, 27 who spent the evening with friends at Flames in GKII.

How Delhi downed gallons on the big day
Total beer consumed in Delhi on Wednesday night: 2.5 lakh litres
Average beer consumed on a regular weekday per pub in Delhi: 200 litres
Beer consumed per pub on the match day: 500 litres
Average number of pints consumed that day: 7.5 lakh
Avg no of beer bottles sold at each wine shop: 2,000