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Help bring down Adarsh Society

Online game gets real. Lets players destroy infamous building, own ‘Lambani’ House. Next, hide illegal money in Swiss Banks.

entertainment Updated: Feb 15, 2011 14:56 IST
Sneha Mahale

With environmental minister Jairam Ramesh declaring the now infamous Adarsh Housing Society in Mumbai “illegal” and asking for it to be razed, you too can lend a helping hand. Following the minister’s orders, Mumbai Underworld, a popular online game on iBibo, is now letting players destroy the Colaba building by bombing it. They can also ask friends to give them a hand in the demolition. Meant for war widows and defence personnel, Adarsh Society came under the scanner following allegations that it had violated environment norms and had given politicians and bureaucrats flats in the building in return for clearances.

“We are offering players a slice of life. Events that make the news for all the wrong reasons are constantly added into the game. It is our way of reflecting the society we live in,” says Rahul Razdan, president – products and operations, iBibo web. In keeping with this line of thought, two properties – the Adarsh Building and the Lambani House, were introduced in the game in January.

The former sees players own a floor in the society using illegal means similar to what news reports have suggested in real life i.e. bribing politicians and army officers. In the case of Lambani House, players can own the 31-storey building belonging to an industrialist based in Mumbai, by paying virtual currency. Razdan says, “The cost is about Rs 200 but it is the aspirational value that counts. Where else would people be able to buy and own such property?” Over 10,000 people have bought this property in a month. There are plans now to introduce Swiss Banks where players can stash away their illegal money.

To play the game, log on to