Hollywood ruled in 2009 | entertainment | Hindustan Times
Today in New Delhi, India
Sep 25, 2017-Monday
-°C
New Delhi
  • Humidity
    -
  • Wind
    -

Hollywood ruled in 2009

Till a little over a year ago, Hollywood films contributed to merely four to five per cent of box office collections across India. But in 2009, business doubled.

entertainment Updated: Jan 03, 2010 17:13 IST
Hiren Kotwani

AvatarTill a little over a year ago, Hollywood films contributed to merely four to five per cent of box office collections across India. But in 2009, business doubled. Harry Potter And The Half Blood Prince, Hangover, 2012 and Avatar, to name a few, set the cash registers ringing.

In comparison, apna Bollywood is lagging behind with only Raaz - The Mystery Continues, New York, Love Aaj Kal, Wanted, All The Best, Ajab Prem Ki Ghazab Kahani, Paa and 3 Idiots getting the thumbs up at the ticket windows.

One reason for the turnaround could be the second season of the Indian Premiere League, followed by the multiplex strike earlier this year, informs Vinod Mirani, managing editor, Box Office India, a weekly trade magazine. “At one time, there would be only one print of a Hollywood movie for Mumbai and one for Delhi. But recently, Avatar released with over 450 prints and grossed Rs 20 crore in the first week itself,” Mirani adds.

Hemant Panchamiya, managing director of Pune’s E-Square multiplex, attributes Hollywood’s success to big banners and marketing strategy. “Only a big film promoted well works,” he reasons. “2012 has done fantastic business all over. Avatar, in comparison, hasn’t cracked with a section of the audience. Many English films still don’t get a good chain of cinemas that still give precedence to Bollywood.”

Vishek Chauhan, owner of Roopbani theatre in Purnia, Bihar, says, “Though it’s not doing as well as 2012, Avatar found a market in territories like Bihar, UP and Bengal. I definitely see Hollywood emerging as a strong competitor for Bollywood.