HindustanTimes Fri,26 Dec 2014

Transformers 4 earns a mind-boggling Rs. 600 cr in first weekend!

Reuters  Los Angeles, June 30, 2014
First Published: 14:54 IST(30/6/2014) | Last Updated: 10:53 IST(1/7/2014)

Transformers: Age of Extinction, the fourth in the series of films about form-changing Autobot robots that save the planet, powered up with $100 million (Rs 600 crore approximiate) in box office sales, jump-starting a sleepy summer with the year's biggest opening weekend.

The film stars Mark Wahlberg in his first outing taking on the evil Dinobots. The series' three previous installments, starring Shia LeBeouf, generated nearly $2.7 billion in worldwide sales, according to Box Office Mojo.   

"It's just a spectacular result," said Don Harris, president of domestic theatrical distribution for Paramount.

Movie review: Watch Transformers only if you're a fan!

The film took in more than $200 million overseas, an  indication of "what a beloved franchise this is worldwide," Harris added, crediting director Michael Bay who helmed all four installments.

Transformers added another $10.7 million on domestic IMAX screens and $16.6 million internationally.

Made for more than $200 million, the film pits Optimus Prime, Bumblebee and other Autobots against new villains. It met industry projections for its opening weekend.

The nearly three-hour movie garnered mostly poor reviews, with only 17% of 121 critics giving it a "fresh" rating, according to the site Rotten Tomatoes, but ticket buyers gave the film an A- rating according to polling service CinemaScore.

Meanwhile, Bay is unconcerned about the negative reviews. "They love to hate and I don't care; let them hate. They're still going to see the movie! I think it's good to get a little tension. Very good," Bay said.

It is the worst reviewed movie of the series. Bay said it's important for everyone to voice their opinions, as negative as they may be, as it only advances the conversation and drives him to create better films.
"I used to get bothered by it, but I think it's good to get the dialogue going. It makes me think, and it keeps me on my toes, so it's good."

Prior to the opening of Transformers, summer ticket sales had lagged last year by 15%, according to the box office tracking site Rentrak, when blockbusters such as Iron Man 3, Monsters University, and Fast & Furious 6 drove ticket sales. 


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