It had a special screening in Britain's House Of Lords and now South African Indian producer Junaid Ahmed's More Than Just A Game, a film on football as a way of retaining some sanity among political prisoners, is expected to attract a great deal of attention at the ongoing Cannes Film Festival.
More Than Just A Game, an inspirational story of organised football played among prisoners on Robben Island in South Africa's apartheid era, was screened at the House Of Lords in London Tuesday evening. It was hosted by Baroness Jan Royall, the leader of the House, and Chief Whip Lord Bassett, with producer Anant Singh and co-producer Lord Ted Rowlands in attendance.
"The event was significant as Jan Royall is a senior member of the Labour Party which strongly supported the struggle against apartheid and the sports boycott against South Africa," Singh said here before heading to Cannes for the film festival.
"The screening of the film was also a tribute to the anti-apartheid movement and the many activists who made huge personal sacrifices in their fight against apartheid, especially those who were incarcerated on Robben Island," he added.
Singh is South Africa's foremost film producer, known for award-winning films about the triumphs of ordinary people and freedom fighters in the apartheid era.
He now heads off to the Cannes Film Festival, which opened Wednesday, where the film will be marketed and screened to international buyers in the run-up to the 2010 FIFA World Cup in South Africa.
Ahmed has produced and directed productions for Channel 4 (Britain), Discovery Channel, ARTE (Europe), and South African TV channels SABC and e-tv.
He is the former secretary general of the Congress of South African Writers (COSAW) and has represented the organisation at many conferences across the world.