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Hugh Hefner dead?

Playboy mogul Hugh Hefner has become the latest victim of an internet death hoax. A social network rumour began circulating on Monday that said the 85-year-old Hefner had tragically passed away but Hefner is...

entertainment Updated: Jul 13, 2011 12:27 IST

Playboy mogul Hugh Hefner has become the latest victim of an internet death hoax.



A social network rumour began circulating on Monday that said the 85-year-old Hefner had tragically passed away, reports contactmusic.com.



Hefner immediately took to microblogging site Twitter to scotch the rumour.



Hefner"The rumours of my death are, as Mark Twain observed in a similar situation, greatly exaggerated. I'm very much alive & kicking".