Her reputation as a cold person became the subject of a book and a superhit movie The Devil Wears Prada, but Vogue editor Anna Wintour maintains that she is not intimidating.
The 61-year-old has been named the 69th on the most powerful women list alongside Diane von Furstenburg, Muccia Prada and Gisele Bundchen.
Wintour has a reputation of being icy and unapproachable but the fashion queen is keen to correct the misconception in an interview to Forbes magazine.
"I don't think of myself as intimidating. And I assure you that all the people who work for me on a day-to-day basis don't think that either. I think that's just something that's been fabricated by certain elements of the media and once something is out there, particularly in today's world, it just gets exaggerated. I just keep my head down and do the job to the best of my ability," Wintour said.
Her one nod may make or break someone's career in the fashion world but Wintour does not consider herself powerful.
"I don't think of myself as a powerful person... It means you get a better seat in a restaurant or tickets to a screening or whatever it may be. But it is a wonderful opportunity to be able to help others, and for that I'm extremely grateful."
Wintour, who has lasted in the magazine for more than two decades, believes that talent should come with a sense of business.
"...who can understand that being talented is obviously important, but that you also have to have a sense of business and being creative and commercial are two words that can work together," she said.