One of the reigning stars of Bollywood, Salman is aware that it his name that is going to help in garnering attention and pushing the Being Human brand.
"There are perks attached to it (to my name) that I can use my name and raise money, but I think 'Being Human' will be a lot bigger than Salman," he said.
At the opening of the store, Salman's entire family came to lend him the support. His mother Salma Khan, step-mother Helen, brothers Sohail and Arbaaz, sisters-in-law Seema Khan and Malaika Arora Khan, sister Alvira and brother-in-law Atul Agnihotri were in attendance at the launch.
The family appreciated Salman's efforts. "We are happy that the store has opened. We all are very excited. There is a noble cause attached with the opening of store. Salman is doing all this for society," Sohail said.
Malaika Arora Khan felt the clothing line was stylish both for men and women. "I love wearing 'Being Human' t-shirts. They are stylish, trendy and affordable," she said.
On the movies front, Salman's kitty is full with projects like ? two films of brother Sohail ?- Sher Khan and other reportedly titled Radhe, Boney Kapoor's No Entry Mein Entry, an action film with Prabhu Deva and a movie with Sooraj Barjatya.