A survey conducted by Motion Pictures Distributors Association established that India ranks fourth in the world in illegal downloads, after US, UK and Canada. Vishal Bhardwaj’s
was downloaded over 3,50,000 times on the
peer-to-peer sharing website, Torrent. And two-third of the down loads were in India.
A coalition between Bollywood and Hollywood studios, Alliance Against Copyright Theft, has got Reliance Big Entertainment, Moser Baer Entertainment, UTV Motion Pictures, Eros International and the Motion Picture Dist Association on board as its founding members. It has launched a toll-free anti-piracy hotline — 1800-103-1919 — to report piracy in Mumbai and Thane.
In association with UTV Motion Pictures and Dharma Productions’
I Hate Luv Storys
, actors Imran Khan and Sonam Kapoor will promote the number. There have been over 100 anti-piracy raids in Mumbai alone.
Khan admits that this “brand new initiative in India” will take time to grow as compared to the West where movie piracy is a federal crime. “But even a few calls will give us the ammunition to take the matter up with the authorities,” he points out. “Our films have a large audience but the distribution network is not as wide. We’re essentially trying to set up a system that will make the process proactive. This is the first and only a really small step but it could get the ball rolling.”