It seems that AIB‘s Tanmay Bhat had expected the backlash and brickbats coming his way for his video ‘roast’ of legends Sachin Tendulkar and Lata Mangeshkar. Much before the video went viral, Bhat had tweeted a tongue-in-cheek response.
When you guys write about me tomorrow can you please use my snapchat ID - it's thetanmay thanks— Tanmay Bhat (@thetanmay) 28 May 2016
Creating controversy isn’t new for the 28-year-old comedian. Last year, another AIB roast, which featured actors, Arjun Kapoor and Ranveer Singh, and was hosted by Karan Johar, had received similar backlash. The trolling and abuse must have reminded Bhat of the earlier controversy, which is why he tweeted: “Roast wale din yaad aa gaye by god”.
Roast wale din yaad aa gaye by god pic.twitter.com/VgEPkaZy9e— Tanmay Bhat (@thetanmay) May 29, 2016
Bhat surely knows how to make the best of the ‘publicity’ he is getting. He decided to issue a statement on popular image and video sharing app Snapchat, where the original video had been posted.
Issued a statement on my Snapchat - follow me on ID - thetanmay. Please RT— Tanmay Bhat (@thetanmay) May 29, 2016
A snapstory is going to be on the news tonight. Congrats everyone.— Tanmay Bhat (@thetanmay) May 29, 2016
He certainly generated a lot of interest around Snapchat, directing his 1.37 million followers to the app. And then, in typical Tanmay style, demanded that Snapchat pay him for the traffic.
Please pay me @Snapchat— Tanmay Bhat (@thetanmay) May 30, 2016
Responding to the news coverage of the viral video, Bhat tweeted, “Melissandre reference made it to local marathi channels. #globalization”.
Melissandre reference made it to local marathi channels. #globalization— Tanmay Bhat (@thetanmay) May 29, 2016
Tanmay seems to be in deep trouble, with political parties and online trolls gunning for him. An FIR has already been filed against the comic and Mumbai Police have contacted Google, Facebook and YouTube to block the video.