Having practically experienced the charm of the city tours during a nine-city extensive tour of India for his film Once Upon a Time in Mumbaai (2010), Emraan Hashmi is now all set to explore fourteen cities for his next film Murder 2, which releases this July.Emraan has had some nerve-wracking experiences while promoting his films in the past like getting mobbed for hours and being intimidated by his female fans. However, he believes that this is a part and parcel of the trade. He says, "At a couple of places I saw bulging crowds of several thousands and our car was mobbed and stuck in the jam for hours. I have witnessed all, from being kissed and scratched by girls to being followed by the bikers to the hotel and airport. However for me, it all adds up to more love for my fans."
The promotional city tours generally include press conferences as well as visits to local colleges, malls and multiplexes.