If you see a long queue outside your favourite fashion store hours before its opening time, don’t pinch yourself — you’re not at Harrod’s or Harvey Nichols — it’s just that Delhiites have taken to ‘sales mania’ like the West. On cue, most lifestyle stores this year have announced sales much earlier than usual.
“We are witnessing early sales this season. It is a complete replication of the international trend that we are trying to follow in India. The early sales by the leading fashion brands will benefit the customers who are always looking forward to lucrative deals,” says Pushpa Bector of DLF Promenade.International brands that have invaded and changed the Indian shopping scenario, are bringing this trend to the country. "Customers are delighted with the discounts and by being the first ones to go on sale we get a larger piece of the customers’ wallet," says Mansi Zaveri of French Connection UK. "The season sales began earlier to keep up with international timelines. We are in line with international markets in London, Dubai, Spain etc," says Kamal Kotak of Major Brands.
Whatever the reason, customers are rejoicing. “I had been eyeing a dress at Zara this season but it was way out of my budget. When I got to know on Friday that the sale has been announced, I was shocked and elated. I could buy it at a reasonable cost and as winters are still at its peak, I can even flaunt it in front of my friends. I am planning to go back to the mall this weekend and pick up more stuff,” says 21-year-old Nikita Shah, a college student.
“There has been 10 to 15% higher footfall in our mall than last year the same time. Young fashion is perishable and the sales are a motivation and incentive for people who are just back from the holidays to dig deeper and spend more. Also, the sales this time are going to be all the more beneficial for customers as stores are fully stocked so there won’t be any ‘sizes-not-available’ problem,” says Arjun Sharma of Select Citywalk. So, heading to the malls may not be a bad idea this time, as the sales are for real and not just to get rid of the dead stock.
We tell you what to pick from the bargain bounty in the city:
Where: Zara store at Select City Walk and DLF Promenade
The offer: Discounts vary, depending on styles and ranges
What to pick: Dresses, overcoats and boots
High point: Men’s shirts and women’s bag sold like hot cakes as customers queued up for the sale on day 1
Where: Wills Lifestyle stores
The offer: Discounts go upto 50% for dresses and winter wear
What to pick: Formal dresses, men’s shirts and trousers.
High point: The jeans collection on sale is impressive with prices starting at Rs 1,400
Where: French Connection showrooms across the city
The offer: Discounts upto 50%
What to pick: Party dresses, accessories that are priced Rs 3000 and above
High point: Jumper formal dresses and jerseys at Rs 2,000-3,000 are a steal
Where: Woodland stores across the country
The offer: Upto 50% off on footwear and flat 40% off on garments
What to pick: Windcheaters available for Rs 2,000 and pumps for Rs 1,500
High point: Bomber jackets at best bargain prices
Where: Aldo stores
The offer: Upto 40% off on handbags and shoes
What to pick: Seasonal buys like jeggings and hobo bags
High point: If you love chunky jewellery, then you must buy bangles and earrings. They are the best bargains
Where: La Senza stores
The offer: Upto 40% off on an array of lingeries, ranging from padded to underwired bras
What to pick: Seamless panties, panty hose and g-strings
High point: Bras at Rs 990 and less
Where: Guess showrooms across the city
The offer: Discount upto 40% on all apparels
What to pick: Denims, jackets and plaid shirts
High point: The impressive variety of jeans are priced at R3,500 and above. Grab them before they are gone.
Where: Wrangler stores in the city
The offer: Upto 50% off on all apparels and jeans
What to pick: Jeggings, jackets and t-shirts
High point: Buy that perfect pair of jeans as they come for half their original price. Check out their tees as well.
Where: Oliver stores in the city
The offer: Discounts range from 20-40%
What to pick: Smart knit shrugs for women and zipper jackets for men
High point: Cardigans, pullovers and other mid-winter buys at a bargain price.
Where: Puma outlets in the country
The offer: The mother of all sales, it has sale upto 60% off
What to pick: Sport shoes and sweat suits
High point: Sporty bags for women that can double up as luggage bags for Rs 2,500
Where: Ritu Wears outlets in the city
The offer: Upto 40% off on all apparels
What to pick: Men’s wear and kids’ wear, besides home linen and decor items
High point: Three men’s shirts are available for a R999. The original cost is Rs 1,000 each.
Where: Mango outlets in DLF Promenade and Select City Walk
The offer: Upto 70% off on the latest Autumn/Winter collection
What to pick: Flying jackets and boots
High point: A special breakfast organised for customers on the first day of the sale
Where: Celio showrooms across the city
The offer: Flat 30% off on all apparels
What to pick: Latin-inspired menswear and funky t-shirts
High point: Hooded sweatshirts that can be bought at Rs 1200
Where: Bata stores across the country
The offer: Discounts on shoes and slippers go upto 80%
What to pick: Formal shoes and flat pumps for women
High point: Look out for season’s leftover for slippers as low as Rs 100
Where: Nautica outlets in Vasant Kunj and Ambience Mall
The offer: Discounts go upto 50%
What to pick: Checkered shirts and t-shirts
High point: T-shirts are available at a flat 50% off. The tees are priced as low as Rs 900
Where: Pepe showrooms in the city
The offer: Discounts vary, depending on styles
What to pick: The vintage and the retro collection put up on huge discounts.
High point: Winter basics like pullovers and jeans available for almost half the price