Jessica Alba promotes eco-friendly products | entertainment | Hindustan Times
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Jessica Alba promotes eco-friendly products

entertainment Updated: Jan 19, 2012 14:45 IST

Actor Jessica Alba has launched an e-commerce company at (named after her three-year-old daughter Honor). The company will sell eco-friendly and toxic free family products for a monthly subscription.

Alba, who welcomed her second daughter last summer, said on Tuesday that the idea was born after she learned that toxic chemicals are, widely used in everyday products.

The 30-year-old actor said that the venture is “hands down” more nerve-racking than the opening of a new movie but also more gratifying. offers subscription packages for products including diapers, shampoo and laundry detergent. Alba plans to expand the line based on customer feedback.

A portion of profits from The Honest Company will go to the Baby2Baby organisation.