John Abraham is not on Facebook or Twitter. But he is active on his personal website
, contributing 24 blog posts in the last 10 weeks alone. The actor also gives tips on relationships and biking, and has put up exclusive pictures shot by him of his Bandra home.
Now the actor is planning to sell personalised merchandise online, including black and white tees with ‘I Look Like John Abraham’, ‘John Abraham Pain & Pride’ and ‘John Abraham: Love For Biking’ scrawled across them. Towels, bedsheets, bags, jackets and mugs will also be available soon. “The items are aspirational and will be a gentle reminder that John Abraham exists through your gym routine, while you grab a shower and even as you get into bed,” smiles the star, who once worked as a media planner and is putting his post-graduate degree in business administration to good use.<b1>
He has been working pro-actively with UTV Interactive on the venture because he doesn’t want the merchandise to end up on the lowest shelf of a chemist shop.
John points out that he was the first actor to register a website URL. In ’97, when he was doing his MBA, he asked a friend to block JohnAbraham.com for him in the hope that they’d make money on it some day.
“When I was looking for a name, I learnt that
belonged to someone called Vivek Bhargav. He turned out to be my long-lost friend and handed over the URL to me as a gift,” the actor informs.
The website has drawn fans from 2,423 cities across 143 countries, including the US, UK, Pakistan, Venezuela, Norway, Ireland, Uzbekistan, Kazakhstan, Lithuania, Estonia, Cyprus and Fiji. And John is hoping that they will find the merchandise as appealing as some of the sections they are hooked on to. One of the biggest hits is ‘John & I’ which invites female fans, to make a match with the actor, and male fans to see how they measure up to him. So what makes John Abraham John Abraham?
“The fact that he is not a follower, but a trendsetter. He doesn’t belong to any camps and doesn’t need godfathers. He came here on his own and will leave on his own,” rattles off the actor. “And most importantly, he wears an attitude and not a brand label.”
That’s what drew the gorgeous Bipasha Basu to this biker boy. But what draws him to a girl? “It would be chauvinistic to benchmark traits,” he reasons. “But one thing is for sure, the woman does not have to be extremely beautiful. It’s enough if she’s sweet, simple and intelligent.”
Both John and Bipasha are looking extremely different in their forthcoming films. While Bipasha is almost unrecognisable in simple cotton saris and no make-up in Aakrosh, John is geeky in Jhootha Hi Sahi. Bipasha finds the clean-shaven, bespectacled look “cute”. What about the others? “I’d love to say the Dostana look but from the responses I’ve been getting, I could just be wrong,” he says. Does this mean that the eight-pack dude will be going geeky in Dostana 2? John retorts, “That can never happen!”