At first glance, the Kunzum café and art gallery appears to be a destination for those struck by wanderlust. The walls are full of travel imagery and people are busy reading books on the subject.
“It’s a place for people to recount experiences and make travel plans. People can read, exhibit their work (at a price) or just appreciate others," says Ajay Jain, the guy behind Peep Peep Don’t Sleep, a compilation of funny road signs around the country.
Apart from the art and free wi-fi you can choose between tea, coffee and cookies. Paying is voluntary: Choose what you would like to pay.
And people are already reciprocating the voluntary spirit displayed by Kunzum’s patrons. The café’s library has begun receiving books, among other things like an LCD projector and the world’s most expensive coffee ‘Kopi Luwak’.
So what is their business model? “It’s hanging right behind you,” says Jain, referring to the prints on the wall. “People like to buy my prints in an informal environment. When they see a person is sincere with his passion, they to give me brownie points for it,” he says with a laugh.
In the future, Jain plans to host travel-related workshops, exhibitions and even jam sessions.
The café is catching the attention of the travel trade. “We have a lot of niche operators coming to us. They don’t have the means to advertise for small-scale properties but those are the kind of places people want to see,” says Jain. While travellers in Delhi have been informally meeting at rooftop cafes in Paharganj (Sam’s Café and Metropolis) and online chat-rooms, there hasn’t been a branded joint targeted at them.