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Kajol is happy focusing on TV commercials

entertainment Updated: Nov 17, 2009 20:46 IST

Hindustan Times
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KajolDespite doing very few films, your visibility is high due to the products you endorse. Is it a career strategy?

I don’t think of it as a strategy. I never sat down and planned. It just happened. I did what was best at that particular time.

There was a time when Pepsi was your sole endorsement. What’s changed over the years that you now endorse over half a dozen brands?
Honestly, as a brand ambassador, I didn’t find anything before Whirlpool that I was willing to stand up for. Whenever I endorse a brand, I look into what it is all about, whether it is stable, reliable. I don’t know if I’ve fool-proofed it, but I do certainly look into these aspects.

Is it also because ads demand lesser time and pay more?
Well, I do have a certain number of brands, but they still require lesser time than a movie. A film requires 300 per cent energy and you need to be constantly focused.

What do you look for in a brand before you decide to promote it?
I look for reliability. It’s important that I know that the product I’m promoting is worth it. I won’t promote something I don’t believe in, or will harm someone or something in any way.

Buzz in the advertising circles is that you really lift the brand to another level with your association.
I hope that is because I’m choosy and I believe in the product.

Why aren’t you doing more films?
Because I don’t want to work so much. I’m happy to get my time off and spend quality time with my daughter Nysa.

While other actresses would think a dozen times, you don’t seem to have any qualms about playing a mother to 8-10-year-old kids in commercials.
I always wanted kids. I wanted a baby ever since I was three or something. Kids are a natural part of life.