Designer Karl Lagerfeld has filmed a 30-second commercial spot to promote special-edition models under the Style banner. Lagerfeld plays himself in the commercial, photographing the cars and musing aloud.
The spot is directed by Johan Renck, the producer behind music videos for Madonna and Robbie Williams. Prior pet projects by the illustrious German designer include shooting the 2010 Pirelli calendar, photographing the A/W 2010 catalogue for the French mail-order company 3 Suisses and starring in one of its print ads, as well as putting out a one-off collection for Swedish fast fashion chain H&M in 2004.
His next endeavor will be designing an affordable women’s collection for U.S.