Kat is brand worlds’ queen | entertainment | Hindustan Times
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Kat is brand worlds’ queen

entertainment Updated: Apr 07, 2011 00:25 IST

Hindustan Times
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Actor Katrina Kaif has been named as the only personality with a six per cent share of celebrity endorsements on TV, according to a recent survey by AdEx India for Jan-Dec 2010. Says a marketing guru, “Katrina Kaif is someone brands just can’t seem to get enough of.” With 48 per cent of all advertising in India being celebrity-led, a whopping 80 per cent is dominated by Bollywood celebrities.