After premiering Blue on Sunday November 29, barely forty-five days after its theatrical release on October 16, TV channel Colors has now acquired the rights to air this year's mega money-spinner Ajab Prem Ki Ghazab Kahani merely thirty-five days after its theatrical release.
Unlike Blue that failed to make money at the box-office, APKGK, which released in theatres on November 6, is still running in more than 40 theatres in Mumbai.
The film will be telecast in December-end. A daily reports that the satellite rights of Ajab is Rs 4.5 crores for first-satellite screening rights (same as Blue). Both these deals between the films have been done for a one-time screening only. After a period of 20 working days, the film can be resold to another satellite channel for another screening.
Is telecasting a film so close after its release a sign of the desperation that has crept into the entertainment industry? When Sohail Khan's Main Aurr Khanna was screened on DTH, just two days after the film's release there was dismay in the film trade.