Kat-Ranbir starrer set for TV premiere!
A TV channel has acquired the rights to air Ajab Prem Ki Ghazab Kahani merely thirty-five days after its theatrical release. The film is still running successfully in more than 40 theatres in Mumbai though.entertainment Updated: Dec 04, 2009 16:01 IST
Unlike Blue that failed to make money at the box-office, APKGK, which released in theatres on November 6, is still running in more than 40 theatres in Mumbai.
The film will be telecast in December-end. A daily reports that the satellite rights of Ajab is Rs 4.5 crores for first-satellite screening rights (same as Blue). Both these deals between the films have been done for a one-time screening only. After a period of 20 working days, the film can be resold to another satellite channel for another screening.
Is telecasting a film so close after its release a sign of the desperation that has crept into the entertainment industry? When Sohail Khan's Main Aurr Khanna was screened on DTH, just two days after the film's release there was dismay in the film trade.