Kate Moss, who famously became known as ''Cocaine Kate'' after being captured on camera allegedly snorting cocaine in 2005, is now starring in a film to show she's an Addict of quite a different nature.
The 37-year-old supermodel stars in a glamorous new promo video for Dior's new Addict lipstick, reports the
Directed by Jonas Ackerlund and soundtracked by Duran Duran, the film sees Moss in her lingerie cavorting around a Paris apartment that's been somewhat trashed as she gets ready to go out.
She puts on her make-up - including the lipstick in question - and kisses the mirror before diving into a chauffeur-driven vintage car to put on her stockings in a rather provocative manner.
In an intriguing twist, the model also speaks a few lines - her voice is rarely heard for more than a few words on adverts.
There are snatches of conversation, like: “I'll see you later after the show. What are you doing?” before directly addressing the camera with: “There was this party last night...”
After putting on another slick of pale pink lipstick in the back of the car, the mother-of-one also intones: “A girl can't make an entrance without her lipstick.”
The stunning star is then seeing running a gauntlet of cameras as she gets out of the car and makes her way into a building and take her place on the front row for a Dior runway show.
Moss then delivers the pay-off line: “Dior Addict - be iconic.”
The film and accompanying photographs for the advertising campaign were shot last year around the Dior pret-a-porter Spring/Summer 2011 shows.