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Katrina Kaif named brand ambassador of UAE airline

entertainment Updated: Aug 20, 2010 16:18 IST

IANS
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Bollywood beauty Katrina Kaif has been named the brand ambassador of Etihad Airways, the national airline of the United Arab Emirates, an official said.

The announcement will be made in Mumbai on Tuesday in the presence of Etihad Airways` vice-president (Marketing) Andrew Ward, and country manager (India) Neerja Bhatia in the presence of Katrina Kaif, the official said.

According to the official, positioning itself as a frontrunner in the increasingly competitive luxury airline segment, Etihad Airways is constantly developing and communicating its unmatched and uncompromised service to patrons.

Katrina"With a vision to be a truly 21st century global airline, the association with Katrina Kaif will further symbolise Etihad Airways` brand attributes, showcasing young, premium and fresh approach to service in the air and on the ground," the official added.

Katrina, 27, currently ranks as the top Bollywood star and has soared to this position in less than seven years, which has resulted in a string of awards to her credit.

Starting with Kaizad Gustaad`s Boom in 2003, Katrina has also acted in Tamil and Malayalam movies.

Her prominent movies include Sarkar, Partner, Welcome, Maine Pyar Kyun Kiya, Namaste London, Race, Singhh Is King, Yuuvraaj, New York, Raajneeti, De Dana Dan and Ajab Prem Ki Ghazab Kahani.