Kim Kardashian mints millions, what about her sponsors? | entertainment | Hindustan Times
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Kim Kardashian mints millions, what about her sponsors?

Kim Kardashian has filed for divorce just 72 days after marrying basketball star Kris Humphries. While her divorce is good news for her reality TV career, what about those who invested in her wedding ceremony? Find out.

entertainment Updated: Nov 01, 2011 21:03 IST

Kim Kardashian has filed for divorce just 72 days after marrying basketball star Kris Humphries. The 31-year-old reality TV star is believed to have cited ‘irreconcilable differences’ after the pair wed in a lavish ceremony in California on August 20.

"What does this mean for Kardashian? Despite any heartache, the divorce could be good business for the Kardashian brand. Much of the reality star’s fame is based on her E! show Keeping Up with the Kardashians. In order to get people to keep watching the show, the sisters need to supply a steady stream of romance, heart break and baby drama," writes Dorothy Pomerantz a Forbes staff writer.



Kim Kris weddingOkay, so Kim clearly stands to win even with a broken heart. But there are some stakeholders who will win and some not so much:



Vera Wang and Lorraine Schwartz

"While it is said to have cost $10 million, it was all paid for by sponsorships and tie-ins, from freebie $20,000 Vera Wang gowns (she wore three) to a deeply discounted $2 million Lorraine Schwartz ring, writes Clare O'Connor, another Forbes staff writer.



O'Connor quotes Former gossip columnist Jo Piazza, author of the soon-to-be published Celebrity, Inc: How Famous People Make Money: ""I think it does tarnish the brands of the people who sponsored the wedding...Vera appeared in the E! show, she made all those dresses, she looked buddy-buddy with Kim. Now every divorce story will mention her. That’s not the kind of product placement she expected."



People magazine

"People magazine coughed up for photos of the wedding, which aired on the E! network in early October. The New York Post reported a figure of $2.5 million for that cover exclusive, but People reps wouldn’t confirm a price. They would, however, confirm that they had no contract or clause in place to recoup any of their money should Kardashian pull a Britney Spears," writes O'Connor.

“Once we buy the photos, we bought them – it’s done... We bought them, we put them on the cover, we thought she looked great, that’s it," tells Claudia DiRomualdo, PR Director at People to O'Connor.

Kim Kardashian - Kris Humphries"Luckily for People, they can make some more newsstand bucks off the inevitable ‘Kim: My Divorce Hell’ cover story — that is, if competitors OK! and US Weekly don’t beat them to it. And they’re already haggling with the starlet’s team for the next exclusive," writes the Forbes' reporter.

E!
"The Kardashian family’s longtime TV home E! won’t have lost any cash in the process either. The Hollywood Reporter said that E! was able to charge a $100,000 ad rate during the wedding ‘event’, versus its usual $5,000 for a spot at that time. Piazza thinks that reality mastermind Ryan Seacrest, the producer behind the various Kardashian TV franchises, will benefit more than most, says Clare O'Connor in her write up.

“Ryan Seacrest was the first to confirm the divorce on his radio show, and the first to speak to Kim. His ratings are through the roof. Ryan Seacrest and Kardashian’s ‘momager’ Kris Jenner don’t do anything unless they’re making money off it. You can best the first interviews are already sold, and her fees for her first appearance as a single girl will be huge,” O'Connor quotes gossip columnist Jo Piazza.

As for Kim Kardashian, she proves that it is possible to have one's cake and eat it too.