Kim Kardashian has been ditched by US footwear brand, Skechers, in favour of a cute little French bulldog. While the 31-year-old reality star appeared in a sexed-up Super Bowl ad for the sneakers company in Feb 2011, showing Kardashian wrestling with a half-naked man and showing off a sneaker, the 2012 spot features the French bulldog, wearing GOrun sneakers, racing a pack of greyhounds.
Executives for Skechers told USA Today that the actor’s messy personal life, her divorce filing from Kris Humphries has nothing to do with the snub. “Kim got us more attention than we ever dreamed,” Us Magazine quoted Leonard Armato, president of Skechers Fitness as saying.
He said that Skechers is launching a “high-tech” shoe business. “We have to establish Skechers as more than a lifestyle company. Kardashian’s contract with the company expired at the end of last year, and helped the company grow from 100,000 to 400,000 Facebook fans", Armato revealed.
Skechers said in a statement that the reality star “has had a tremendously positive effect” on their brand. “Not only did Kim’s Skechers Super Bowl ad generate over 1.6 Billion positive media impressions for Skechers, but she played a big part in Skechers moving up last year from 388 to 99 among companies with the highest brand trust. While Kim’s contract with Skechers simply came to an end at the end of last year, we continue to have a great relationship with her as we do with all the other talent who have worked with the brand over the years,” the statement read.