Socialite Kim Kardashian and basketpall player Kris Humphries tied the knot on August 20. The couple reportedly spent absolutely nothing on their wedding, while they stand to earn $17.9 million in gifts and kind.
How'd they do it? By turning the wedding into a media-frenzy hoopla.
People magazine bagged the exclusive photo rights of the celebrity wedding for a 'mere' $2.5 million, according to the New York Post.
While the couple reportedly spent almost nothing on the wedding, they stand to earn anything between $12 to $15 million from E!'s four-hour, two-part TV special called Kim's Fairytale Wedding: A Kardashian Event.
The show is being produced by Ryan Seacrest and will be aired in October.
"It benefits the vendors, their goods and services [to be] shown to millions of people," celebrity event planner Tony Schubert said to emirate247.com.
Vendors and venue managers are said to have given up services either for free or for minimal charge.
The 30-year-old socialite got her three $20,000 Vera Wang gowns and $400,000 worth of Perrier Jouet Champagne for free, the website reports.
Invitations from Lehr & Black estimated at $10,000 were also free.
And the bakers over at Hansen's Bakery gave the lady a hefty discount for the 10-tier $15,000 choclate-chip icing wedding cake.
The wedding jewelery estimated at $3 million - the $1 million wedding bands and $2 million engagement ring - came with heavy discounts, thanks to Lorraine Schwartz.
Tao in Las Vegas sponsored Kim's $50,000 bachelorette party.
The wedding is estimated to have cost a little over $20 million with $2 million for Mark Gardens floral decoration and $750,000 for catering for 500 guests at the reception.
And most of this cost was borne by the vendors or sponsored by media houses for rights to the celebrity wedding.
Smart move, this one.
E! Online posted a couple of videos of the celebrity nuptials on their Youtube channel. Here's a look at one...