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KKR is a hit online

entertainment Updated: Mar 13, 2010 01:41 IST
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Actor Shah Rukh Khan’s IPL team, Kolkata Kight Riders (KKR) is the most discussed team online for the second year in a row, as revealed by The Nielsen Company, which measures online posts across all cricketing nations on message boards, blogs, discussion groups on social networking sites such as Orkut and Twitter.

Preity Zinta’s Kings XI Punjab has overtaken Shilpa Shetty’s Rajasthan Royals as the second most discussed team in social media this year, followed by Deccan Chargers.

Ricky Ponting is the most discussed IPL player online, second year in a row. Sachin Tendulkar and MS Dhoni are at the second and third spot, respectively.

“It might be surprising that Ricky Ponting is the most discussed IPL player online. This is because cricket fans either love or hate him, but seldom ignore him,” Nielsen Online Associate Director Karthik Nagarajan said.

While blogs are the most popular platform for discussing cricket, message boards and Twitter follow next.