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Lara, Jessica share food bytes

entertainment Updated: Jun 29, 2009 17:38 IST

Bollywood beauty Lara Dutta is set to do what American actress-singer Jessica Simpson does - endorse the Indian adaptation of popular food chain Pizza Hut's campaign for its new dish called Cheesy Bites.

Lara will don a red dress teamed with red boots just as Simpson did in a series of hugely successful Cheesy Bites commercials in the US.

"The Cheesy Bites ad is totally fun just like the pizza where you can twist, pull and pop, cheese filled bites into your mouth. I am aware of the success that the campaign got in the US and I hope it is even more successful here in India," said Lara.

Cheesy Bites is a unique pizza with 22 cheese-filled bites that form the pull-apart crust.

In the US, these were made popular by Simpson, who played a sassy waitress in the TV commercial. The Indian advertisement will have Lara in the same avatar.

Cheesy Bites is already available in the Pizza Hut outlets, but the TV commercial will go on air later this week.