A mock Oreo ad that features a breastfeeding baby holding an Oreo cookie made a splash on the Internet this week.
Critics have slammed the controversial advert featuring a breastfeeding baby with the slogan; ‘Milk’s Favourite Cookie’ after it was leaked online, reports The Huffington Post.
The Cheil Worldwide Agency, a South Korean advertising agency, created the provocative advert, including an image of an Asian baby suckling on a fully exposed breast and nipple, says The Huffington Post.
The mock ad was created by South Korean-based agency Cheil Worldwide for Kraft Foods Inc's Oreo brand for a one-time use at an advertising awards program, according to Kraft spokeswoman Lisa Gibbons.
"It was never intended for public distribution or use with consumers," Gibbons said in an email. "And it has never run in Korea or any other markets."
The leaked advert has created quite a stir on Twitter too. Some of the mixed reactions below:
@furcoat_tweets, "Not supposed to go public", but we actually quite like this Oreo ad
@SEOsherlock, Bitty Biccy: Breastfeeding Oreo ad wasn't meant to go public says Kraft
@GeorgetteC, Just a tit, relax.
@YohualliKorda, Does this breastfeeding Oreo ad go too far?
@rossgpalmer, Which tit end allowed this to go to print???
With inputs from Reuters