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Log on, plant a tree

Milind Soman supports yet another eco campaign, this ongoing nation-wide operation has the potential to go global.

entertainment Updated: Aug 10, 2011 15:42 IST
Serena Menon

Bollywood’s green man is at it again. Actor and model Milind Soman, who has been actively supporting endeavours to help preserve and better the environment, is now endorsing a nation-wide campaign called P.A.L.S. (Pure Air Lovers’ Society).

The nation-wide operation that is meant to empower people and help them voice their opinions about the depreciating state of our environment is an ongoing effort towards increasing green cover. “For instance, to start it off, anyone who logs on and registers on the campaign website (www.pals.in) will have a tree planted in their name somewehere in the country,” says Soman, who recently ran 500-odd kms across the country over the period of a few days to support a similar initiative by a news channel. “Almost all the other causes I have been associated with have been a one-off thing. I’m glad this is an ongoing process, and it even has the potential to go to other countries.”

According to him, the message is simple: “Everybody can do something to help the environment.” “No effort is so small that it won’t make a difference,” add Soman.

Through the initiative organised by Suzlon Energy, there are plans to create more green and open spaces in the city, as well as proper garbage disposal systems. They are even inviting volunteers to help give them ideas. “If people want to give us their ideas, we can work things out and make them happen,” he says, adding that incorporating simple eco-friendly decisions in every day life is of utmost importance. “I believe that anything that is healthy for your body is good for the environment. For instance, taking the stairs as opposed to an elevator or walking or running to work instead of driving there. I do that.”

The campaign was formally launched in the city on Tuesday by Dharini Mishra, the global head of brand, Suzlon and R Balki, filmmaker and chairman of ad agency, Lowe Lintas.