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Make 2012 a bow-wow year

Proceeds from calendar by animal welfare organisation to help strays.

entertainment Updated: Jan 04, 2012 20:04 IST

If a stray’s condition on Mumbai’s streets has given you much heartbreak, here’s a chance to help set things right. Just do your bit by buying a calendar and you can help an animal lead a happy and safe life in 2012.

This year, In Defense of Animals (IDA) India, an animal welfare organisation which has been working to save abused and helpless animals on the streets of Mumbai for the last 16 years, has launched its first calendar. It has been designed not only to delight animal lovers but also to spread awareness of key animal welfare issues.

The calendar that costs Rs 100, features 12 touching stories of animals rescued here. Proceeds go towards the welfare of animals at IDA India’s centre at Deonar.

“We wanted to showcase the work done, so each month features a poignant piece on a rescued creature from the Mumbai’s streets,” says Madhu Roy, project coordinator at IDA India.

She recalls an incident about a man who was caught selling thousands of coloured chickens for Rs 10 in the city. The chickens were confiscated and taken to a farm by IDA India.

The IDA India’s centre is still home to over 600 dogs and 50 cats, including their 150 resident cats and dogs. “Several people come here and leave their pets. We take care of them,” says Madhu.

Those willing or wanting to take things a step further can also sponsor an animal by either visiting their website or visiting the centre itself. You can choose the animal and help take care of its day-to-day expenses. Besides this, you can also buy other merchandise like T-shirts, key chains and diaries to support the cause.

IDA India also extends a helping hand to horses, donkeys and cattle.

Get you copy by calling 9004661667.
Price: Rs 100.
You could also log on to www.idaindia.org