This Rakhsha Bandhan, Salman Khan is going to get himself several new sisters. Given the hype surrounding his Eid release, some enterprising entrepreneurs have come out with Bodyguard ‘rakhis’ that have flooded the market and are a huge hit.
It’s obvious that young girls with Bollywood stars in their eyes would like their real brothers to be as protective of them, warding off dangers with an iron fist and a karate kick, as Salman Khan does in the film’s promos. A photograph of Salman from the movie is the USP of these first-of-their kind rakhis.These rakhis are not a marketing gimmick. In fact, producer Atul Agnihotri was in the dark. "Is that so? Well, they are not part of the film’s promotion, but I like the idea," he laughed, long distance from Chennai. Interestingly, at the film’s first look, Salman had pointed out that every person who loves and shields another from any kind of danger is a bodyguard, from a nurturing father, a caring mother to a protective brother.
The Bollywood star himself is a doting brother to sisters Alvira and Arpita, numerous cousins and even strangers. "Every Rakhsha Bandhan, Salman, Arbaaz, Sohail and I, along with my wife Alvira, meet at Salim uncle’s (father-in-law Salim Khan) house for lunch. It’s an annual affair and an elaborate gala," informs Atul. "We’re having one today. Salman is a magnanimous guy, so it’s easy for his sisters to arm-twist him for gifts on this day. He doesn’t dole out standard gifts, whatever he decides on always leaves them smiling."
Perhaps this time his sisters will pick a Bodyguard rakhi for him, given that Alvira is the film’s co-producer. The film is gearing up for an August 31 release.