Male promoters get the rawest deal at the Auto Expo | entertainment | Hindustan Times
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Male promoters get the rawest deal at the Auto Expo

Everyone’s fighting a battle at the overcrowded Auto Expo visitors are struggling for space to walk, female models are combating lecherous advances, the cars competing for attention. But, no one seems to have noticed the predicament of the male promoters...

entertainment Updated: Jan 09, 2012 00:30 IST
Vaishali Bhambri
Auto Expo

Everyone’s fighting a battle at the overcrowded Auto Expo visitors are struggling for space to walk, female models are combating lecherous advances, the cars competing for attention.

But, no one seems to have noticed the predicament of the male promoters, who’re perhaps getting the rawest deal at the ongoing event at Pragati Maidan.

The guys make up for just about a tenth of the total strength of promoters at the motorshow, and say they feel unwanted, left out and discriminated against, with the girls lapping up not just the attention but also the big bucks. Most young men at the pavillions are earning half of what their female colleagues are.

“Guys are definitely paid less it’s just that certain jobs are more suitable for women than men,” says Amit Arora, a model coordinator with Glitz, which has provided promoters to Toyota.

Somesh Mathur, 25, a male promoter for Peugeot, says, “It’s not that people don’t come to our exhibits at all, but of course, female promoters attract more crowds. We get paid as less as half of what the girls get.”

Boys feel it’s time promoters were hired on the basis of their knowledge of automobiles, and not their looks.

“I think a person who is passionate about vehicles should be made the promoter, be it male or female,” says Jasdeep Singh Bhasin, 20, a promoter for Peugeot, one of the only two pavillions with male models. The other is Audi, whose officials proudly claim, “Male models are always a part of our crew. Out of a total strength of 25, we have 10 males.”

The guys are, however, learning to have fun anyway. “Many women come to our pavillion with surprise, as we’re an unusual sight,” says Bhasin. “So, the times are changing.”

Boys vs girls
Earnings per day
Girls: As high as Rs 35,000
Boys: Upto Rs 8,000

Requests for clicks
Girls: Over 100 a day
Boys: 5, if they’re lucky

Number of hours worked
Girls: 8 hours
Boys: Same

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