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Matt Damon’s green gesture

entertainment Updated: Nov 03, 2011 01:07 IST

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Actor Matt Damon has launched eco-friendly bottles to encourage his fans to go green. Damon had created a non-profit company in 2009, when he merged his H2O Africa charity with WaterPartners International.

In the organisation’s new campaign he poses with a re-usable container and urges people to invest in the bottle to raise funds that’ll provide millions of third world citizens with clean water. “What resonates with me most is when you see people living without clean water and they're forced to scavenge for it,” he said.