Nisha Susan’s Valentine mission was not a hot date, but to bombard the right-wing Shri Ram Sene with pink underwear to protest against people who say that a young women can’t date, drink and go to pubs. And she has succeeded.
Nisha has become an overnight celebrity after the 20-something Delhi journalist’s ‘Pink Chaddi’ campaign caught the public imagination and made international news. She started The Consortium of Pub Going, Loose and Forward Women this week, calling on Indians to mail pink underwear to the Shri Ram Sene, who beat up women in Mangalore for drinking in pubs. Nisha is taken aback by the response.
Her phone has not stopped ringing for the past three days. Asked if any of the calls were threats, she says, “People have called and said we’re indecent and stupid, but no, we haven’t received any organised threats. Also, I think we’re too much in the public eye for anyone to threaten us at the moment.”
The Pink Chaddi campaign on FaceBook has 26,000 members and counting. Some users have left comments calling the founders “useless and unemployed”, “against Hanuman”, and “women with multiple sexual partners”. The group is taking it positively because of the support and the hundreds of panties sent in. “One contributor was a 55-year-old woman who had not been to a pub in her life or celebrated Valentine’s Day but joined our cause because she was horrified by what she saw on television,” explained Isha Manchanda, co-founder.
Isha said they decided on ‘pink’ to counter the khaki colour associated with the right wing. “We wanted something frivolous and fun… and thought, what better than pink!”
In response to the campaign, the Sene is sending pink saris to all those who have mailed their chaddis in. Isha quips, “I just hope they [the saris] are pretty.”
The “save Valentine’s Day” campaigns racheted up a notch yesterday even in the face of threats being mailed to pub and club owners, including one from Bajrang Dal to Tivoli Garden.
The Delhi youth say they will defy any attempts to stop their marking the day, while around the country, a new trend has emerged with young people having temporary V-Day tattoos done to show their anger.
— With inputs from AFP