Mumbai youth comes together for beat the heat campaign | entertainment | Hindustan Times
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Mumbai youth comes together for beat the heat campaign

entertainment Updated: Apr 22, 2011 14:27 IST
Sneha Mahale
Sneha Mahale
Hindustan Times
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Summer is here and Mumbai is burning up. And while most are seeking refuge in their AC offices and homes, some city enthusiasts are stepping out to lend fellow citizens a helping hand. Their beat the heat campaign aims to offer public servants — traffic cops, constables, sweepers, railway station cleaners and bus conductors and drivers — some relief this summer.

Throughout May, these youngsters will roam the city presenting these officials with water and refreshments in a bid to boost their spirits, keep them hydrated and thereby, improve their efficiency.

“We thought May would be the perfect time to kick off this initiative as summer is at its peak. We will go into the city in the second week of the month,” says Suraj Shah, president, Rotaract Club of Bombay Film City. Chocolates, sweets, lemonade and water will be on offer to these public servants around South Mumbai and the Western and Central suburbs.

The idea for the campaign came about after Suraj spent a while stuck at a traffic signal in Bandra. “It was so hot and yet these cops were standing in the heat and guiding the traffic. They were sweating and looked messed up, but were still doing their job. I wanted to help them,” says Shah. A trial run of the campaign was conducted on a smaller scale on April 15, but now the group is confident to go all out. So much so that they are now asking Mumbaikars to volunteer to distribute the eatables or give donations, in cash or kind. “All the money and items will be diverted to this cause,” says Shah.

Meanwhile, they’re using Facebook and Twitter to reach out to a wider audience and create awareness.

To participate, call 9619581680 or email suraj@rc-bf.org