It may be the most popular song of 2010 yet, but Dabangg’s Munni Badnaam Hui is hardly music to the ears for Emami, the makers of Zandu Balm, which is referred to in the lyrics Mein Zandu Balm hui, darling tere liye. On Friday, Emami sent a legal notice to Arbaaz Khan Productions Private Limited, asking them to remove the product’s name from the song “within 24 hours”.
Aditya Agarwal, director, Emami, confirms, “Yes, we have sent the legal notice.” The brand’s counsel, Ashok M Saraogi, adds, “We have asked the producers to withdraw the song or delete the copyright protected name of the product from it. If they fail to do so, we will take civil and criminal action.”
Saraogi adds that contrary to the popular perception that Zandu Balm may have paid the makers of Dabangg for publicity, the producers did not even take consent from Emami and that it has hampered the brand’s image.
When contacted, producer Arbaaz Khan said, “I haven’t received any notice yet, but will respond when I do.” The song’s lyricist-composer, Lalit Pandit, said, “I don’t want to comment till I have a word with the producer.”
Adman Prahlad Kakkar said, “I always thought Zandu Balm would have paid for advertising, but if even the consent to use the name wasn’t taken, then the film’s producers will now have to pay compensation.”