Advertisement

HindustanTimes Sun,31 Aug 2014

Beyonce Knowles highlights pressures on women in video

IANS  Los Angeles, May 05, 2014
First Published: 17:09 IST(5/5/2014) | Last Updated: 17:36 IST(5/5/2014)

Singer Beyonce Knowles has used her song to show how women experience pressure from rest of the society. The 32-year-old's new video Pretty Hurts shows the extreme lengths people go to in order to fit in, reports mirror.co.uk.

She said: "I'm pretending to get a face-lift and Botox. It represents all the things that women go through to keep up with the pressure that society puts on us. Some of the things that young women go through, it's just really heartbreaking for me."



The video was directed by Melina Matsoukas, who added that society's version of beauty doesn't make people happy in themselves.

Beyonce explained. "The concept of the video is really a behind the scenes look into society's take on beauty and how it doesn't bring you happiness and it doesn't move you forward in life. It's really finding yourself that brings you happiness."

Advertisement
Copyright © 2014 HT Media Limited. All Rights Reserved