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HindustanTimes Sat,02 Aug 2014

We make music to cater to global audiences: Salim-Sulaiman

Samarth Goyal , Hindustan Times  New Delhi, September 05, 2013
First Published: 17:02 IST(5/9/2013) | Last Updated: 02:01 IST(6/9/2013)

Musical duo Salim-Sulaiman — who have composed songs for films such as Kaal, Chak De! India, Rab Ne Bana Di Jodi and Satyagraha — believe that music has to be global for it to be noticed and appreciated.

“The audiences now are exposed to music from all around the world, thanks to the internet. So when we compose music, we make it to cater to the global audiences and not just stick to any particular part of the world,” says Salim Merchant.

The duo, who are a part of MTV Coke Studio’s ongoing season, also talk about how the music industry has changed. “With quite a few TV music shows and music festivals, the independent artists now enjoy multiple platforms. The audiences also like variety and that reflects in our music,” says Sulaiman Merchant.

Ask them about where did the thriving 90’s pop industry go and the brothers say: “It didn’t fizzle out, it just so happened that these artists moved to Bollywood because they saw better opportunities and fame there, which includes us as well. You can’t blame Bollywood for that. It’s a natural tendency, after a point you want to paint on a bigger canvas.”

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