After the computer screen, social networking site MySpace has moved on to create its niche on the big screen.
The first cinema production made with the help of contributions from an online community is to receive its world premiere later this month.
For Faintheart, a comedy centring on a battle reenactment club, the director and much of the music were chosen by users of the networking site MySpace.
The same online group was asked to compete in auditions for some of the smaller parts and users were even asked how elements of the plot should develop.
“It’s the world’s first publicly generated movie,” TimesOnline quoted Jamie Kantrowitz, vice-president of marketing for MySpace, as saying.
“It’s about involving a potential audience for a movie in the making of the film itself,” Kantrowitz added.
The idea may catch on as producers look for new ways to gain the attention of audiences, with MySpace already working on a screen adaptation of Paulo Coelho’s latest novel.
The best-selling Brazilian author, whose novel The Alchemist has sold more than 30m copies in nearly 70 languages, is teaming up with MySpace users around the world to create a television version of The Witch of Portobello.
They are asked to send in video adaptations of the 15 storylines in the book and to submit music.
The Faintheart movie, which cost 1.3m pounds to make, will be shown in public for the first time on the closing night of the Edinburgh International Film Festival on June 28.