Rajan Zed, the president of the Universal Society of Hinduism, has taken aim at Playboy bosses over a raunchy new yoga video in which a model performs the asanas in the buff.
The online video posted on playboy.com shows model Sara Jean Underwood performing various yoga poses on a mat - naked.
"Hindus are upset over what is the misuse of the age-old and revered system of yoga by Playboy for mercantile greed and we are urging the organisation to withdraw all its yoga-related products," contactmusic.com quoted Zed as saying.
"Yoga is one of the six systems of orthodox Hindu philosophy and it is highly revered in Hinduism. It is actually a serious mental and physical discipline by means of which the human soul can unite with the universal soul."
"Sara Jean Underwood wants you to gain an intimate understanding of her asanas, the various postures and positions practised in yoga, suggesting the next best thing to actually doing them in person is watching these sexy nude videos that are designed to raise your heart rate," he said.
"Playboy should not attempt to distort the esteemed yoga tradition as it hurts the devotees of yoga," Zed added.